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A name with personality
Rounded lettering and confident blue give Tribe a distinctive, welcoming signature.
Parenting / Events / Community
Tribe.
A warm welcome. A meaningful message.
Tribe shares Christian parenting advice through conversations and conferences. The identity needed to feel welcoming and full of personality, without losing its sense of purpose.
Behind the brief
Warmth with something to say.
The couple behind Tribe bring humour and approachability to conversations about parenting. Their brand needed to capture that warmth while giving their advice the care and credibility it deserves.
The result needed to feel natural in a room full of people, on conference materials and anywhere Tribe meets its community.
- The design challenge
- An approachable, clean identity that can carry both light-hearted energy and trustworthy advice.
The work / 02
Made to feel like a welcome.
From the distinctive wordmark to the conference floor, Tribe carries a friendly and recognisable identity.
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Ready to gather
The identity feels just as at home on conference materials as it does on screen.
The result
An approachable identity that makes room for both the joy and the importance of the conversations Tribe leads.
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